Michelle Segrest, President

BRAND BUILDING SPECIALIST  |  ENTERPRISING REPORTER  |  EDITOR  |  BUSINESS DEVELOPER  | PROJECT MANAGER  |  CREATIVE MARKETER  |  CONTENT STRATEGIST  |  GETS THINGS DONE  | MAKES IT HAPPEN

 hoto Credit: Bethany Womack   

hoto Credit: Bethany Womack

 

In 2015, after more than 25 years of experience as an award-winning journalist, Michelle Segrest founded Navigate Content with two specific goals in mind — to continue to develop intriguing content for the industry she loves while also being the captain of her own ship.

Michelle has a proven track record for conceiving, producing, implementing, and marketing big ideas that leverage profitability and expand the overall brand profile for her clients. Michelle strongly believes that developing just the right content requires a deep understanding of the industry and a connection to the audience. Michelle and her Navigate Content team have the ability and experience to create editorial messages that elevate your brand to the top of your industry. 

Michelle has created and branded editorial content for the processing industries for the past decade. She specializes in building relationships and has leveraged her unique connection to the industry to develop in-depth enterprising features, technical articles, case studies, event coverage, podcasts, and webinars for a variety of industries, publications, manufacturers, and agencies.

No other reporter in the processing industries has seen manufacturing as up-close-and-personal as Michelle Segrest. She has toured manufacturing facilities in more than 45 cities, in five countries, and on three continents. She has covered more than 150 industry events worldwide, and has been the keynote speaker at three national conferences. 

A graduate of Auburn University, Michelle creates exceptional content that is significant, meaningful, educational, entertaining, and inspiring. She provides strategic guidance on new editorial and marketing concepts and loves to tell a great story.

Why not let her tell your story?

michelle@navigatecontent.com


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Bethany Womack, Photography & Branding Specialist

PHOTOGRAPHER  |  GRAPHIC DESIGNER  |  BRANDING SPECIALIST  |  COPYWRITER  |  MARKETING STRATEGIST  |  WEB DESIGNER  |  SOCIAL MEDIA STRATEGIST  |  CREATIVE GENIUS 

A graduate of Texas A&M University, Bethany is a marketing strategist with a passion for empowering brands. She works with small businesses and entrepreneurs to help establish and perpetuate a consistent brand message through design, photography, and copywriting.

Bethany worked as a marketing director creating and implementing marketing plans for million dollar events around the world, and totally rocked it. She has experience as the creative director for all visual collateral, directed event videos, and initiated a transition to three new websites. She negotiated schedules and contracts for ad campaigns, then designed and delivered the files. She developed and nurtured working-relationships with influential media members and wrote press releases, emails, website copy, and edited speeches. She managed all of the social media platforms and most importantly, forged a consistent content marketing strategy (with visual assets and written copy) that helped to solidify the brand in the eyes of the target audience, all while navigating a rebrand and new product launch.

A much larger vision inspired her to build her own company doing what she does best! She now empowers entrepreneurs and small businesses to showcase the best version of themselves. She will make your product/story/business come to life with striking images, compelling copy, and a consistent marketing strategy.

bw@bethanywomack.net  |  https://bethanywomack.net/


Melani Lovik Alcaino, Project Manager

 Photo Credit:  Mitya Ku

Photo Credit: Mitya Ku

SOCIAL MEDIA SPECIALIST  |  PROJECT MANAGER  |  DIGITAL CONTENT STRATEGIST  |  TEAM LEADER  |  PROBLEM SOLVER 

A graduate of Troy University, Melani has spent the past two decades managing projects for major corporations including Regions Bank and AmSouth. Her experience and attention to detail enable her to take a project from conception to completion with accuracy and creativity.

Melani has developed specific skills in the world of digital marketing and promotion. She has managed projects and major events for individuals and global corporations. 

melani@navigatecontent.com 

 


Paige Oliver Windsor, Digital Strategy  

 Photo Credit:  dimnikolov

Photo Credit: dimnikolov

CONTENT MARKETING EXPERT  |  PROGRAM DEVELOPER  |  SEO SPECIALIST  |  DIGITAL STRATEGIST  |  EDITOR  |  WRITER  |  REPORTER  |  SPECIAL PROJECTS COORDINATOR  |  WEB DESIGNER  |  INNOVATOR

Paige is a matchmaker to brands and the consumers they covet. She evangelizes the use of content to inspire consumers to take action and turn them into brand ambassadors. 

After two decades as an award-winning journalist, Paige fell in love with digital marketing, a world built on data, evolving technologies and a new way of storytelling. A graduate of Auburn University, she led content strategy for Home Depot as editor-in-chief of homedepot.com; led special projects for AOL/Huffington Post/Patch; and led reporters and business news coverage at The Atlanta Journal-Constitution and other dailies. Her digital strategy clients have included the College Football Hall of Fame, Banfield Pet Hospital, Nutro, Greenies, and Bauerfeind.

paige@elevatecontent.com